Haymarket Strategies

HPQR WEEK 1 CONTENT

Mailer

Both sides of the mail piece.

Front
Mailer front: The Problem. Corrupt politicians supersized development for their developer donors. The fix: Vote Yes on H.
Back
Mailer back: The Solution. Measure H rolls back the developer giveaway; P, Q and R keep it from happening again. Yes on H, P, Q, R.

Text message

The text as it appears on a recipient's phone.

Orange County Register Home Page Takeover

The ads as they ran on the Register's home page.

Orange County Register home page with YES on H, P, Q, R ads in every ad position

Display ads

Six sizes, each shown as it appears on a web page. Every ad plays once for 15 seconds and holds on its end card.